The word “ambient” means the placement of ads at seemingly unconventional places, thus utilising ambient media denotes the formats wherein these ads are placed.
Decades ago, when the word “advertising” was mentioned, people tended to think immediately of posters, television ads, flyers and the like. Back then no one would have thought that it was possible to place advertisements on commonplace objects such as bike seat or bins. Now, however, these kinds of advertisements are seemingly common, an advertising tactic known as ambient advertising.
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