Monday, May 4, 2015
These days, most advertising materials are posted on social media or on other online platforms, but such advertising media actually owe their origins to effective street poster advertising. Considered as the precursor of marketing strategies, street posters differ from paintings or other works of art on paper, as it is a stylised announcement displayed publicly as a tool for promoting a product, an event, or a cause through images and text. Humble Beginnings Before poster advertising was introduced and the art of lithography perfected, information and news were distributed among people in the form of town criers, or people announcing everything and anything; from goods, lost objects, to burials. Once the process of lithography was introduced and developed in 1798 posters began to be produced, yet these were monochromatic and devoid of any colours and illustrations.