Sunday, December 6, 2015

Making Ambient Advertising Work For You

One of the keys to successful advertising is to explore new methods of promoting your company or brand, rather than sticking to the same approach every time. After a while, your audience will start to see your advertising as predictable, unexciting and uninteresting – which will have an impact on how your brand is perceived.

Revolution360 - Ambient Advertising Light Projection

One powerful way to advertise your brand can be by combining and integrating the more renowned advertising methods (such as online marketing, radio and print media) with attention-grabbing, head-turning ambient advertising.

Ambient Advertising Locations

Ambient advertising involves placing ads in uncommon places or on unusual items. In other words, areas where you would not normally expect to find an ad. One advantage of this advertising method is that you do not have to limit yourself to placement indoors. You can use this ambient form of advertising just about anywhere!

It’s important to pick the best possible media format and develop it in with an effective message that will draw attention. These are the types of ads that will make a viewer think about an idea, product or service from a different perspective… making it memorable.

One popular ambient advertising method we’re seeing today is where advertisers are making the promotions for their brand and products much bigger and placing it in on larger more uncommon formats, than they normally do. The unexpected size is one effective way of ensuring your viewers take notice and remember the campaign. It can be a great way to peak curiosity and encourage people to investigate the ad further.

The wonderful thing about ambient advertising is that there are so many different ways that you can use it. It is truly “only limited by your imagination”. From advertising in bathrooms or even in elevators or gardens to large billboards and street posters, there are plenty of different ways that you can get your brand out there and get the recognition that your brand need.

Once you are ready to begin to use ambient advertising for your own business, you will find that a good creative team is going to be priceless. Experts like Revolution360 are geared to think outside of the box to come up with engaging, surprising or even shocking ways to advertise and incite conversation around the target product, service or idea.

There is rarely a good reason to stick with traditional forms of advertising if your objective is to “get your name out there”. The benefits of using ambient media in your advertising mix are many; not least of all being they can be a great and exciting way to promote your brand.

Get Started with Ambient Advertising

Why not reach out to Revolution360 today, to start a conversation about how ambient advertising will help your brand stand out from the crowd?